Health and Alcohol:

• BIG difference between 4% beer and 2% beer
• Liver Cancer and Cirrhosis up 65% from 1999
• One in twelve are legally intoxicated at major sporting events
• 1.8% ABV alcohol impact on BAC (blood alcohol content)

​Consumer Demand:

• New York Times: “The New Sobriety”
•  Chicago Tribune: “They’re young, they’re fun, and their alcohol free.

•  CNN: “People are Sick of Drinking. Investors are betting on the ‘sober curious’”  

•  Vox: “Sober Influencers are all over Instagram”  

•  NPR: “Demand is Growing for Nonalcoholic Craft Beers”

​​Market Growth:

• ABInBev have a bet big on global markets for their non-alcoholic brands, estimating that low- and non-alcoholic offerings will make up 20% of its worldwide volume by the close of 2025.
• Year-to-date through February 23, 2020 dollar sales of non-alcoholic beer at off-premise retailers are up 43% - market research firm IRI.
• The impact of COVID-19 has also meant sales across the industry have increased in the first half of 2020 vs. the same period in 2019—beer sales are up 18% and non-alcoholic beer is up 37% - IRI-tracked beer sales
• ​​Low-to-no alcohol craft sales for the 52-week period ending Dec. 28, 2019 represented nearly an 800% YOY increase. - Nielsen Data